Last Modified: March 23, 2010

Our Promise to You

We appreciate the trust you place in us and would not want to jeopardize your trust in any way. We respect your privacy and are committed to protecting the security of your personal information. Rest assured that we will not rent or sell your personal information to anyone.

Our Commitment to Privacy

What information do we collect?
As part of providing you with our products and services, we obtain personal information about you, such as your name, address, email and phone number.

How do we use your information?
Our primary goal in collecting personal information from you is to facilitate efficient transactions, provide you with information regarding relevant products and services and to improve your overall ownership experience. We will not do anything to jeopardize your trust, including renting or selling your personal information.

What information do we share?
We share personal information with members of the BMW Group, to assist us in providing offers for products or services that may be of interest to you. Members of the BMW Group include, MINI USA, BMW Group Financial Services, BMW Bank of North America, and BMW Group Insurance Agency. We share personal information with non-affiliated companies that provide services on our behalf or with whom we jointly market our products. All of these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only as we specify.
We also may disclose Personal Information to (a) conform to the law, respond to claims, or comply with legal process served on us. (e.g., a lawful subpoena, warrant, or court order); (b) to enforce or apply our policies or agreements; (c) to protect and defend our or our visitor’s rights or property, the Site, our employees, visitors, or the public; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Is my information secure?
We maintain physical, electronic and procedural safeguards designed to protect personal information. We also employ encryption technologies and user authentication procedures that are designed to keep your data secure. We limit access to personal information to authorized personnel and contractors who need access to perform their job and are contractually required to keep your information secure.

Under California’s Shine the Light law, California residents who provide Personal Information while obtaining products or services for personal, family, or household use are entitled, once per calendar year, to request and obtain from us information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the previous calendar year. To obtain this information from us, please email your request with Request for California Privacy Information in the subject line and in the body of your message and we will provide you the requested information.

Children’s Online Privacy Protection Act (COPPA). Our Site is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 18. We do not knowingly collect or maintain any Personal Information from children under the age of 18. In addition, no part of this Site is designed with the purpose of attracting any person under age 18. If you are under the age of 18, you should not provide any Personal Information on this Site but instead request your parent to transact any intended business on your behalf.

How am I updated on your privacy policy?
As business conditions change, we will update this policy to reflect changes in our business practices. We will post revisions to our policy on our web site. The date indicated above is the date of the last revision to this policy.

Questions and Comments
Please feel free to send your privacy-related comments or questions to:

MINI of Charleston
1518 Savannah Hwy, Charleston, SC 29407-7845
Phone: (843) 402-6549 Fax: (843) 763-8493